E-mail marketing is here to stay, and knowing how to do it well is essential for marketers as well as small business owners, coaches, and consultants. In this two-day Course you’ll learn the essentials of planning, creating, and delivering exceptional e-mail marketing campaigns that support your overall marketing strategy. After this Course, you will be able to reach more clients and potential clients through your efforts at being an e-mail influencer. 

Course Overview:

  • Getting to Know E-Mail Marketing
  • Setting Up Your Audience
  • The Tools
  • Designing Your Campaign Strategy
  • Crafting Messages for Each Campaign
  • Good Habits Get Optimal Results
  • What to Write
  • Subject Lines and Action Calls
  • If It Doesn’t Get Measured, It Can’t Be Counted
  • Test Driving